YEVVON YI-CHI CHANG

2019-10-19

Yevvon Yi-Chi Chang

Assistant Professor

TEL: +886-4-23590121 ext. 37708
E-MAIL: yevvon@thu.edu.tw

EDUCATION

Ph.D. in Service Operations Management, School of Hospitality and Tourism Management, University of Surrey, Surrey, U.K. 2006 (No. 1 ranking in Hospitality, Leisure, Recreation and Tourism in the U.K.)
M.A. in Tourism and Hospitality Management, Middlesex University, London, U.K.
Le Cordon Bleu International Hotel and Restaurant Executive Management Program Certification, 2010
US Fulbright Senior Research Grantee 2017/2018
Cornell University Visiting Scholar 2018 (No. 1 ranking in Hotel Management in the U.S.A.)

EMPOLYMENT

Assistant Professor, Department of Hospitality Management, Tunghai University, Tai-wan, 2010 – present
Director, Office of International Education and Programs, Tunghai University, 2012 – 2014
Assistant Professor, Department of Tourism and Hospitality Management, Kainan Uni-versity, Taiwan, 2006 – 2010
ITCA Research Officer, University of Surrey, U.K., 2005
Flight Attendant (International Flight Route), China Airlines, 1993 -1998

PROFESSIONAL CERTIFICATIONS

Certificate of Seeding Instructor, Taiwan District – International Food and Beverage Service of CITY & GUILDS, U.K. National Development Initiatives Institute, Certified No. 970313011
Certified MICE Professional Service Sector, Ministry of Economic, Taiwan, Certified No. 09702427380
Food Safety Management System Auditor/ Lead Auditor ( ISO 22000 AND HACCP) Certificate SGS/SSCE/FSMSLAC/508118/P/907
Qualicert Service Certification ( Mystery Audit) Lead Auditor Certificate SGS 2014/IN13188S/01018
WSET level 2 Award in Wine Accreditation Number 600/1504/4
Class C Skill Category of Chinese Cuisine Cookery, Taiwan, Certified No. 076-382585
Class C Skill Category of Bakery-Pastry & Cake, Taiwan, Certified No. 077-248876
Class C Skill Category of Food Baking – Bread, Taiwan, Certified No. 077-237739
Class C Skill Category of Bartender, Taiwan, Certified No.150-073588
Class C Skill of Hotel and Restaurant Service, Taiwan, Certified No. 013499
English –Language Tour Manager, Taiwan, Certified No. (97) 001564
English- Language Tour Guide, Taiwan, Certified No. (98) 003131,
Travel Agency Manager ,Travel Councilor Association of R.O.C.
Class B Category of International Etiquette Receptionist, Taiwan
Certified of Carrier Personality Aptitude System, Taiwan, Cheers, 2014

TEACHING COURSES

Consumer Behavior in Hospitality、Franchise in Hospitality Management、Research Methods、Cultural and Creative in Hospitality、Hospitality Law、Service Quality Management in Hospitality、Service Operations Management in Hospitality、Service Marketing Management、Aviation Service Management、Business Service Etiquette

PUBLICATIONS

[Selected Journal articles]

Chang Y. Y., Wu P., Chiou W.* (2021) Thoughts of social distancing experiences affect food intake and hypothetical binge eating: Implications for people in home quarantine during COVID-19, Social Science & Medicine, 284 (2021) 114218, https://doi.org/10.1016/j.socscimed.2021.114218 (SSCI)
Su B.*; Wu L.; Chang Y.Y. and Hong R. (2021) Influencers on Social Media as References: Understanding the Importance of Parasocial Relationships, Sustainability 13, 10919. https://doi.org/10.3390/ su131910919 (SSCI)
Chang Y.Y* (2021) All You Can Eat or All You Can Waste? Effects of Alternate Serving Styles and Inducement on Food Waste in Buffet Restaurants, Current Issues in Tourism, 1-18, https://10.1080/13683500.2020.1870939 (SSCI)
Chang Y. Y*. (2020, Sept.) Lonely or Alone? Solitary Dining in Japan and Taiwan, International Journal of Cultural, Tourism and Hospitality Research, ahead-of-print No. ahead-of-print.https://doi.org/10.1108/IJCTHR-01-2020-0008
Juang H, Chang Y.Y., Tseng B, Chang C & Shiah Y (2018, Oct). Role of psychological acceptance between personality and happiness, Current Psychology, 37 (140) 1-8 (SSCI)
Yen, H.Y.; Ho, P,; Ko, Y.C.; Chian, S.K.; Chang, Y. Y. and Shiah, Y.J. (2018, Feb). Betel Quid Chewing, Personality and Mood: Betel Quid Chewing Associated with Low Extraversion and Negative Mood. Substance Use and Misuse, 53(11)1782-1787 (SCI/SSCI)
Li, S.; Chang, Y. Y.; and Chiou*, W. (2017, April). Things online social networking can take away: Reminders of social networking sites undermine the desirability of offline socializing and pleasures. Scandinavian Journal of Psychology, 58, 179–184. (SSCI-65, 2016 IF = 1.284)
Chang, Y. Y.; & Chiou W.* (2016, Feb.). Prior self-efficacy interacts with experiential valence to influence self-efficacy toward science learning: An experimental study of engineering students. Eurasia Journal of Mathematics, Science, & Technology Education, 12(2): 1-10. (SSCI-60)
Chang, Y. Y*; Yang, J. (2016). Study of foreign independent tourists’ lodging behavioral intention in Taiwan. Tunghai Journal 56: 36-60. (*Corresponding author)
Chang, Y. Y.; Chiou, W.* (2015, Apr.). Means yield to ends in weight loss: Focusing on “how” versus “why” aspects of losing weight may lead to poorer regulation of dietary practices. Journal of the Academy of Nutrition and Dietetics, 115 (9): 1387 – 1391. (SCI-7, 2013 IF = 3.922)
Chang, Y. Y.*; Shiah, Y.; and Tseng, I. (2015). Wine consumption: Perspective of health belief and scarcity heuristic model. Tunghai Journal 55; 76-87. (*Corresponding author)
Chang, Y. Y.; Chiou, W.* (2014, Nov). Diversity beliefs and postformal thinking in late adolescence: a cognitive basis of multicultural literacy. Asia Pacific Education Review, 15: 585-592. (IF: 0.375, Education and Education Research 167/219).
Chang, Y. Y.; Chiou, W.* (2014, Feb). The liberating effect of weight-loss supplements on dietary control: A field experiment. Nutrition 30 (9): 1007-1010. PMID:24976417 (SCI IF: 3.046, Nutrition and Dietetics: Rank 25/79).

Citations: Academia and Public Media Report, World Biomedical Frontiers, Dr. Sharma’s Obesity Notes, PubFacts, Outside, Magic Healthy Solutions.

Chang, Yevvon Yi-chi and Peter Jones (2014). Implementation of Mass Customised Manufacturing in the Flight Catering Industry. In John Tribe and David Airey, eds., Developments in Tourism Research: New Directions, Challenges and Applications (London: Routledge), 33-47
Chang, Y. Y.; Chiou, W.* (2013, Oct). Taking weight-loss supplements may elicit liberation from dietary control: A laboratory experiment. Appetite 72: 8-12. (SCI IF: 2.520, Nutrition and Dietetics: Rank 38/79).
Chang, Y. Y*; Chang, S.; and Lee, K. (2013). Invisible journey: Travel experience of the visually impaired. Tunghai Journal 54: 99-111. (*Corresponding author)

Citations: Academia and Public Media Report: Men’s Health, Yahoo.au (nz), Fitness Freaks, SitchNews.com.

Chang, Y. Y.*; and Hsu, M. (2012). The development of tourism experience scale for TRA cruise-style train. Tunghai Journal 53: 27-145. (*Corresponding author)
Chang, Y. Y.*; and Li, C. (2011). Invention of spatial esthetics and hotel values: Case study of L’Hotel de Chine Group. Tunghai Journal 52: 133-154. (*Corresponding author)
Chang, Y.Y.*; and Jones, P. (2007). Flight Catering: An Investigation of the Adoption of Mass Customisation. Journal of Hospitality and Tourism Management 14 (1): 47-57. (*Corresponding author)

[Academic Textbooks]

Y., Chang（2019）International Etiquette, 全華圖書, 新北市土城區忠義路21號
Wang, S.T.; Chang, Y.Y.; Chou, S.H.; Kuo, Z.; Lee, K.; and Chen, Z. (2014). Ts’an-yin Kuan-li (Food and Beverage Management) (ISBN：978-986-5774-11-0). New Taipei: Future Career Publisher
Chang, Yevvon Yi-Chi* and Tim Warren (2013). Let’s dine out: English for the Food and Beverage Industry. Cengage Learning (ISBN: 139789865840006)
Chang Y. and Jones P. (2007) “Implementation of Mass Customised Manufacturing in the Flight Catering Industry”, in Tourism Research: New Directions, Challenges and Applications, eds.,( ISBN: 978-0-080-45328-6 ) Elsevier Ltd.

[International Conference Papers]

Chang, Y. Y.*; Chen, T. and Su, H. (2019, May). “An Exploration of Malaysian Traveler Lodging Behavioural Intention in Taiwan: An Empirical Study” The 2nd Int’l Conference on Health-Oriented Tourism & Hospitality, Kuala Lumpur, Malaysia.
Chang, Y. Y.*; Chao, C., Chen, H., Lin, D. and Zhong, G. (2019, May). “Social denial or Self Expression: Effects of Social Identity, Social Impression, and Restaurant Environment on Solitary Dining Intention” The 17th APacCHRIE & EuroCHRIE Joint Conference, Hong Kong.
Chang, Y. Y.*; Chiang P., Yu, I., Lee S., and Lin, W. (2019, May). “Vicarious Marketing: Effects of Self-Disclosure and Credibility on Reuse Intention of Internet Celebrities’ Gourmet Dining Blogs” The 17th APacCHRIE & EuroCHRIE Joint Conference, Hong Kong.
Chang, Y. Y.* and Chen, Y. (2019, April) “Effects of Ambient Lighting in the Cultural and Creative Hotel Industry on Customer Emotions and Behavioral Intentions” The Second Global Congress of Special Interest Tourism & Hospitality, Taipei
Chang, Y. Y.*; Chen, T.; and Chou, S. (2018, May). “An Exploration of Lodging Revisit Intention among Malaysian Tourists in Taiwan.” The 16th APacCHRIE Conference, Guangzhou, China
Chang, Y. Y.*; Chen, Y.; and Chen, K. (2017, May). “Believing Negatives or Ignoring Positives: Effects of the Credibility of Two-Way Review Mechanisms on Risk Perception and Reuse Intention.” The 15th APacCHRIE Conference, Nusa Dua, Bali, Indonesia
Chang, Y. Y.*; Yang, H.; Chang, C.; Lee, J.; and Lai, X. (2017, May). “From the Garbage Bin back to the Table: Effects of Environmental Attitude and Perceived Value on Willingness to Pay for NG Food.” The 15th APacCHRIE Conference, Nusa Dua, Bali, Indonesia
Chang, Y. Y. *; Tseng, Y.; and Huang, J. (2017, May). “Leave me Alone or Give me Space: The Effect of Consumer Negative Emotions on Table Type and Solitary Dining Behavior.” The 15th APacCHRIE Conference, Nusa Dua, Bali, Indonesia
Chang, Y. Y. * (2016, May). “In-group, Gender and Collective Action – From a Table-sharing Behavior Perspective.” The 14th APacCHRIE Conference, Bangkok, Thailand
Chang, Y. Y.*; Tseng, C; Lim, C.; Yang, S.; Yang, Y.; Chang, Y; and Lee, Y. (2016, May). “Does Sweet Talk or Appearance Matter More? Exploration of Verbal and Nonverbal Impacts on Purchase Intention.” The 14th APacCHRIE Conference, Bangkok, Thailand
Chang, Y. Y.*; Lin, J.; Lee, P.; Tsai, H.; Hsu, C.; Shih, W.; and Xiao, K. (2016, May). “Dramaturgy, Perceived Value and Re-purchase intention: Another View of Tableside Cooking and Presentation.” The 14th APacCHRIE Conference, Bangkok, Thailand
Chang, Y. Y.* and Wang, Y. (2016, May). “A Preliminary Study of the Effects of Personality on Involvement and Well-Being in Wedding Planning.” The 14th APacCHRIE Conference, Bangkok, Thailand (supported by MOST Grant 104-2410-H-029-048)
Chang, Y. Y. and Yang, A.* (2015, May). “An Exploration of Flashpackers’ Lodging Behavioral Intention in Taiwan.” The 13th APacCHRIE Conference, Auckland, New Zealand
Chiou, W.* and Chang, Y. Y. (2014, July). “The Means-focused Fallacy in Impulse Control: Focusing on ‘how’ versus ‘why’ — Aspects of Weight Reduction lead to Poorer Regulation of Dietary Practices.” Poster presented at the 2014 International Symposium on Business and Social Sciences, Sapporo, Japan (supported by MOST grant NSC 101-2410-H-110 -052 -MY2)
Chiou, W.* & Chang, Y. Y. (2014, July). “Facebook giveth and taketh away: How Social Networking Sites Alleviate the Pain of Social Exclusion and Mitigate the Desirability of Offline Pleasures.” Poster presented at the 2014 International Conference on Business and Information, Osaka, Japan (supported by MOST grant NSC 100-2628-S-110-005-MY3)
Chang, Y. Y.*; Yu, S.; and Yang, Y. (2014, May). “An Exploration of Place Attachment and the Return of Rural Youth to their Hometown from an Agritourism Perspective.” The 12th ApacCHRIE Conference, Sunway Resort Hotel, Malaysia
Chang, Y. Y.*; Ko, Y.; Lo, C.; Hsu, S.; Liao, P.; and Chan, Y. (2014, May). “Gay Tourism in Taiwan: The Effect of Place Attachment and Revisit Intention from a Marketing Perspective.” The 12th ApacCHRIE Conference, Sunway Resort Hotel, Malaysia
Chang, Y. Y. and Kuo, T.* (2014, May). “Give and Take: A Perspective on Motivations towards Customer Tipping Behavior in Jiudian Culture.” The 12th ApacCHRIE Conference, Sunway Resort Hotel, Malaysia
Chang, Y. Y.* and Wang, Y. (2014, May). “Time Does Matter? The Study of Wedding Planning Involvement and Consumption Well-being.” The 12^th ApacCHRIE Conference, Sunway Resort Hotel, Malaysia
Chang, Y. Y. and Kuo, T.* (2014, Apr). “Why do we Tip People for Just doing their Job? The Effect of Showing Gratitude on Tipping Behavior.” 2014 International Symposium on Education, Psychology and Social Sciences, Kyoto, Japan
Chang, Y. Y.; Tseng, I.*; and Chiou, W. (2013, May). “Life Scarcity Influences Red Wine Consumption.” The 11th ApacCHRIE Conference, Macao
Chang, Y. Y.*; Kuo, T.; Tsai, Y.; Lin, Y.; and Chang, D. (2013, May). “Factors Associated with In-Flight Service Quality: An Assessment of the Integrating SERVQUAL Dimensions.” The 11th ApachCHRIE Conference, Macao (supported by MOST grant NSC 102-2914-I-029-005-A1)
Chang, Y. Y.*; Kuo, T.; Jan, Y.; Lee, Y.; Yen, Y.; Jain, B.; and Syu, N. (2013, May). “Exploration of Embarrassment in Food Tasting Toward Purchasing Intention.” The 11th ApacCHRIE Conference, Macao
Hsu, M. M. and Chang, Y. Y.* (2012, Jun). “Beyond Experiential Marketing: A Study of Railway Tourism in Taiwan.” The 10^th APacCHRIE Conference, Manilla, Philippines
Chi, H.; Chen, Y.; and Chang, Y. Y.* (2009, May). “Marketing Analysis of a Pet Bed and Breakfast — A Case Study of the 5 Km Villa.” The 1^st Graduate Student Research Conference in Hospitality, Tunghai University, Taiwan
Chiou, Y.; Du, W.; Kao, U.; and Chang, Y. Y.* (2009, May). “Feasibility Analysis of Regimen Leisure Bed and Breakfast Development in Hualien – A case study of Sakulalove, Hualien.” The 1^st Graduate Student Research Conference in Hospitality, Tunghai University, Taiwan
Chang, Y. Y.*; Jones, P.; and Hwang, L. (2006, Jun). “Implications of Mass Customisation Manufacturing in the Flight Catering Industry.” Conference on Cutting Edge Research in Tourism: New Directions, Challenges and Applications, University of Surrey, U.K.
Chang, Y. Y.*; Jones, P.; and Hwang, L. (2005, Nov). “Investigation of Mass Customization Mode in Flight Catering Operations.” The 23^rd EuroCHRIE Conference, Paris, France (awarded Best Student Paper)

GRANTS

Local Organizer and Press Liaison: WWW2020 International Conference, Taipei, Taiwan, 2018-2020
“Solitary Diner, In-group, Space Territory: A New Approach from Chinese and Western Perspectives.” USA Fulbright Senior Research Grant, 2017-2018
Sub-Investigator: “Development of Franchise Business Models in Taiwan – From a ‘White Space Strategy’ Perspective,” Wen Shih-jen Foundation, 2017
Principle Investigator: “In-group, Gender and Collection Action – from a Table-sharing Behavior Perspective.” Funded by the Ministry of Science and Technology (MOST grant 104-2410-H-029-048), 2015 – 2016
Principle Investigator: “’Fly into the Sky’” College Student Career Consulting Program,” sponsored by the Youth Development Administration, Taiwan Ministry of Education, 2015
Principle Investigator: “Operations Management and Menu Design,” Happy Joy Restaurant Industry Grant, 2014
Principle Investigator: “Renovation Evaluation,” Xian Du Inn Industry Grant, 2014
Principle Investigator: “Product Marketing Strategy and Improvement Plan,” Le Moente Cake Shop, 2013
Principle Investigator: “Culinary Arts in Bangkok,” Tunghai University Teaching Excellence Project, 2013
Principle Investigator: “New Product Development: Reintroduction of Traditional Red Yeast Rice Wine, Cang Jui Winery,” Ministry of Economic Affairs, Small and Medium Entrepreneur Support Grant, 2012
Co-Investigator: “Operations Management and Employee Training,” A-Chiu Goose Ltd. Industry Grant, 2012
Principle Investigator: “English Menu Translations at Student Dining Halls,” Tunghai University Administrative Affairs Grant, 2011
Principle Investigator: “Distance-Learning Program,” Tunghai University Teaching Excellence Project, 2011
Co-Investigator: “Incentivizing Excellence in Teaching and Learning, Promoting MICE Professional Certification,” Taiwan Ministry of Education, 2010

PROFESSIONAL CERTIFICATIONS

Qualified Certificate of Seeding Instructor, Taiwan District – Level 3 Diploma for Butler of City & Guilds, U.K. National Development Initiatives Institute
Qualified Certificate of Seeding Instructor, Taiwan District – International Food and Beverage Service of City & Guilds, U.K. National Development Initiatives Institute, Certificate No. 970313011
Certified MICE Professional Service Sector, Ministry of Economic Affairs, Taiwan, Certificate No. 09702427380
Qualified Certificate of Seeding Instructor in Big Data Marketing Management, Matrix Development Consultants Company
Qualified Certificate of Seeding Instructor in Consumer Behavior Analyst, Matrix Development Consultants Company
Big Data Marketing Management Serial Number: BDMM020204010
Internet and Social Media Marketing Manager Serial Number: ISMM202004010
Consumer Behavior Analyst(Advanced) Serial Number: CBAA2004010
Consumer Behavior Analyst Serial Number:CBA202004010
Food Safety Management System Auditor/ Lead Auditor ( ISO 22000 and HACCP) Certificate No. SGS/SSCE/FSMSLAC/508118/P/907
Qualicert Service Certification (Mystery Audit) Lead Auditor, Certificate No. SGS 2014/IN13188S/01018
WSET Level 2 Award in Wine, Accreditation Number 600/1504/4
Class C Skill Category in Chinese Cuisine Cookery, Executive Yuan, Department of Labor, R.O.C. Certificate No. 076-382585
Class C Skill Category in Bakery-Pastry & Cake, Executive Yuan, Department of Labor, R.O.C. Certificate No. 077-248876
Class C Skill Category in Food Baking – Bread, Executive Yuan, Department of Labor, R.O.C., Certificate No. 077-237739
Class C Skill Category in Bartending, Executive Yuan, Department of Labor, R.O.C. Certificate No. 150-073588
Class C Skill in Hotel and Restaurant Service, Executive Yuan, Department of Labor, R.O.C. Certificate No. 013499
English –Language Tour Manager, Bureau of Tourism Affairs, R.O.C. Certificate No. (97) 001564
English- Language Tour Guide, Bureau of Tourism Affairs, R.O.C. Certificate No. (98) 003131
Travel Agency Manager, Travel Counselor Association of R.O.C.
Class B Category of International Etiquette Receptionist
Career Personality Aptitude System, Cheers, Ltd., Taiwan